{"id":2157,"date":"2020-04-16T04:34:07","date_gmt":"2020-04-16T04:34:07","guid":{"rendered":"http:\/\/communicare.uanl.mx\/?p=2157"},"modified":"2020-04-16T04:34:08","modified_gmt":"2020-04-16T04:34:08","slug":"el-fin-no-justifica-los-medios","status":"publish","type":"post","link":"https:\/\/communicare.uanl.mx\/index.php\/2020\/04\/16\/el-fin-no-justifica-los-medios\/","title":{"rendered":"El fin no justifica los medios"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"http:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8469-1024x684-1.jpg\" alt=\"\" class=\"wp-image-2169\" srcset=\"https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8469-1024x684-1.jpg 1024w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8469-1024x684-1-300x200.jpg 300w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8469-1024x684-1-768x513.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Durante el bloque vespertino de mesas tem\u00e1ticas del martes 5 de noviembre en el programa de la Semana de la Comunicaci\u00f3n 2019, el tema expuesto llev\u00f3 por nombre \u201cMarca: el fin no justifica los medios\u201d, mismo que fue moderado por Rogelio Mahuad, Director General de la agencia de mercadotecnia y publicidad Sr. Smith.<\/p>\n\n\n\n<p>Entre los invitados que integraron el cuerpo de panelistas estuvieron Marylolis Sahag\u00fan Moreno, responsable de marketing de Grupo La Coste\u00f1a, Pedro Torres Reynosom, colaborador de la agencia Sr. Smith y los hermanos Paul y Oscar Aguilar creadores del concepto \u201cBears in the Kitchen\u201d.<\/p>\n\n\n\n<p>En esta pl\u00e1tica se trat\u00f3 el papel de las marcas y la \u00e9tica que deben tener estas al desarrollar sus diversas campa\u00f1as, de igual manera la importancia de los contenidos para que dichas campa\u00f1as y acciones que promueven las marcas tengas un mejor impacto.<\/p>\n\n\n\n<p>Al finalizar tanto el moderador de esta mesa, como los cuatro panelistas recibieron un reconocimiento de manos de la Dra. Margarita Gonz\u00e1lez Trevi\u00f1o, Subdirectora General de la Facultad y el Lic. \u00c1ngel Quintanilla Ibarra, Presidente del Consejo Consultivo Externo de la Facultad.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"http:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8467-1024x684-1.jpg\" alt=\"\" class=\"wp-image-2158\" srcset=\"https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8467-1024x684-1.jpg 1024w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8467-1024x684-1-300x200.jpg 300w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8467-1024x684-1-768x513.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"http:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8457-1024x684-1.jpg\" alt=\"\" class=\"wp-image-2159\" srcset=\"https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8457-1024x684-1.jpg 1024w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8457-1024x684-1-300x200.jpg 300w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8457-1024x684-1-768x513.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"http:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8435-1024x684-1.jpg\" alt=\"\" class=\"wp-image-2160\" srcset=\"https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8435-1024x684-1.jpg 1024w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8435-1024x684-1-300x200.jpg 300w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8435-1024x684-1-768x513.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"http:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8419-1024x684-2.jpg\" alt=\"\" class=\"wp-image-2162\" srcset=\"https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8419-1024x684-2.jpg 1024w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8419-1024x684-2-300x200.jpg 300w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8419-1024x684-2-768x513.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"http:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8417-1024x684-1.jpg\" alt=\"\" class=\"wp-image-2163\" srcset=\"https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8417-1024x684-1.jpg 1024w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8417-1024x684-1-300x200.jpg 300w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8417-1024x684-1-768x513.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"http:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8415-1024x684-1.jpg\" alt=\"\" class=\"wp-image-2164\" srcset=\"https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8415-1024x684-1.jpg 1024w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8415-1024x684-1-300x200.jpg 300w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8415-1024x684-1-768x513.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"http:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8401-1024x684-1.jpg\" alt=\"\" class=\"wp-image-2165\" srcset=\"https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8401-1024x684-1.jpg 1024w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8401-1024x684-1-300x200.jpg 300w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2020\/04\/DSC_8401-1024x684-1-768x513.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante el bloque vespertino de mesas tem\u00e1ticas del martes 5 de noviembre en el programa de la Semana de la Comunicaci\u00f3n 2019, el tema expuesto llev\u00f3 por nombre \u201cMarca: el fin no justifica los medios\u201d, mismo que fue moderado por Rogelio Mahuad, Director General de la agencia de mercadotecnia y publicidad Sr. Smith. Entre los <a class=\"article-read-more\" href=\"https:\/\/communicare.uanl.mx\/index.php\/2020\/04\/16\/el-fin-no-justifica-los-medios\/\">&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":2169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[11],"class_list":["post-2157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notifcc","tag-semana-comunicacion"],"_links":{"self":[{"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/posts\/2157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/comments?post=2157"}],"version-history":[{"count":1,"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/posts\/2157\/revisions"}],"predecessor-version":[{"id":2170,"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/posts\/2157\/revisions\/2170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/media\/2169"}],"wp:attachment":[{"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/media?parent=2157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/categories?post=2157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/tags?post=2157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}