{"id":6761,"date":"2022-02-16T11:18:00","date_gmt":"2022-02-16T16:18:00","guid":{"rendered":"http:\/\/communicare.uanl.mx\/?p=6761"},"modified":"2022-02-19T14:53:18","modified_gmt":"2022-02-19T19:53:18","slug":"rompamos-los-mitos-del-marketing-con-salvador-jordan","status":"publish","type":"post","link":"https:\/\/communicare.uanl.mx\/index.php\/2022\/02\/16\/rompamos-los-mitos-del-marketing-con-salvador-jordan\/","title":{"rendered":"Rompamos los mitos del marketing con Salvador Jord\u00e1n"},"content":{"rendered":"\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Rompamos los mitos del marketing con Salvador Jord\u00e1n<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Gustavo Rodriguez Crespo<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Como parte del ciclo \u201cComunicaci\u00f3n con los expertos\u201d se realiz\u00f3 este mi\u00e9rcoles 16 de febrero a trav\u00e9s de la p\u00e1gina de Facebook de la Facultad de Ciencias de la Comunicaci\u00f3n, UANL, la conferencia \u201cRompamos los mitos del marketing\u201d a cargo de Salvador Jord\u00e1n, CEO AIM \/ Hom Hyundai M\u00e9xico<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Salvador Jord\u00e1n, CEO y director general de la Academia de Innovaci\u00f3n en Mercadotecnia, platic\u00f3 acerca de romper los mitos que muchas veces pueden hacerse presentes dentro del Marketing. \u00bfEs el BTL mejor que el ATL o viceversa? \u00bfC\u00f3mo podemos hacer para que mi publicidad sea atractiva y llamativa? Salvador Jord\u00e1n, en esta \u00faltima pregunta, hace \u00e9nfasis en que la gente est\u00e1 dispuesta a ver un video publicitario de m\u00e1s de una hora, pero dependiendo de c\u00f3mo se lo muestras a ellos.<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u00bfPor qu\u00e9 a pesar de querer hacer algo distinto sale algo similar a lo anterior? \u201cMuchas personas lo saben, pero sin embargo a todos les explicaron el mismo m\u00e9todo, por consecuencia no habr\u00e1 un cambio en el mismo\u201d Salvador, propone \u201creiniciar\u201d nuestra mentalidad completamente para que de esta manera podamos pensar de distinta manera.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/communicare.uanl.mx\/wp-content\/uploads\/2022\/02\/Captura-de-pantalla-136-1024x576.png\" alt=\"\" class=\"wp-image-6773\" srcset=\"https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2022\/02\/Captura-de-pantalla-136-1024x576.png 1024w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2022\/02\/Captura-de-pantalla-136-300x169.png 300w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2022\/02\/Captura-de-pantalla-136-768x432.png 768w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2022\/02\/Captura-de-pantalla-136-500x281.png 500w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2022\/02\/Captura-de-pantalla-136-1000x562.png 1000w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2022\/02\/Captura-de-pantalla-136-800x450.png 800w, https:\/\/communicare.uanl.mx\/wp-content\/uploads\/2022\/02\/Captura-de-pantalla-136.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Rompamos los mitos del marketing con Salvador Jord\u00e1n<\/p>\n","protected":false},"author":1,"featured_media":6771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-6761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notifcc"],"_links":{"self":[{"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/posts\/6761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/comments?post=6761"}],"version-history":[{"count":2,"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/posts\/6761\/revisions"}],"predecessor-version":[{"id":6774,"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/posts\/6761\/revisions\/6774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/media\/6771"}],"wp:attachment":[{"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/media?parent=6761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/categories?post=6761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/communicare.uanl.mx\/index.php\/wp-json\/wp\/v2\/tags?post=6761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}